Liliana Rios


Marketing Analyst


Prior to joining Five Points Capital in 2022, Lily worked in data management and reporting for Winston-Salem/Forsyth County Schools ("WSFCS"). Prior to WSFCS, she managed the CRM strategy and Special Promotions at Lowes Foods Inc. She also had the opportunity to work for two years in Customer Retention & Profiling at Banco Davivienda in Colombia, where she managed the marketing and communications strategy for the investment business unit, developed a customer profiling program for credit card customers and launched an e-trade platform.

Outside of work, Lily enjoys spending time with her family, practicing yoga and meditation and learning new languages. She has a passion for animals and currently owns a dog and three cats that fill-up her days with joy.

Lily received a B.E. in Industrial Production Engineering from Universidad de La Sabana in Colombia and a M.A. in Management from Wake Forest University.